Who It's For

We deliver trusted insights for a full range of clients from the largest multi-national corporation to the smallest start-up.

Decision Fuel is the perfect solution when you have:
  • view-slideshow

    Limited time

    - A consulting firm assessing strategic options before making client recommendations
    - A private equity firm conducting due diligence on a potential investment
    - A media company sampling audience behavior and response to new content

  • view-slideshow

    Limited budget

    - A creative agency backing up a major pitch with solid data, not just good ideas
    - A foreign SME testing the market opportunity for their gourmet food product

  • view-slideshow

    Limited access to target respondents

    - A consumer goods company testing promotional effectiveness in hard-to-reach Tier 3 & 4 cities in China
    - A youth-focused clothing label assessing new advertising campaign concepts