As consultants and industry executives, we've been buyers and users of market research for over a decade. We've analyzed consumer markets from beer to banking, from TV to tourism, and we've looked in-depth at consumers on six continents. We understand the full range of market research services, because we've used what's out there.

We've designed Decision Fuel from the ground up with real customers and real-life situations in mind. We've combined the features that we know research buyers need: quality, speed, simplicity, flexibility and value for money.

Our aim with Decision Fuel is simple: to help our clients make better, faster, more informed decisions. When you need tailored market data right away, we provide powerful insight that's affordably priced and simply delivered.

To make all this happen, the Decision Fuel team brings together experienced research users and practitioners with some of the brightest software development talent, to create a company built on fresh, practical thinking and smart technology.

  • Management Team

    Patrick Corr (Co-founder)


    Patrick has 14 years experience as an advisor, manager and senior executive in media and consumer companies throughout Asia and Europe. He has deep expertise in broadcast and digital media - as a strategy consultant with Monitor Group (Singapore and London), then at Newscorp's Asian TV business (STAR) where he held senior roles in strategy and development (Hong Kong and India), before heading STAR's European business unit. Most recently, as Head of Sales & Marketing for Tiger Gate Entertainment, a Lionsgate-funded media startup, he led the successful launch of two TV channels across Asia. Patrick is an engineer by training, holding M.A. and M.Eng. degrees from the University of Cambridge.

    Colin Marson (Co-founder)


    Colin has spent the past 12 years working across a variety of consumer facing industries in Asia and Australia. From tourism to coffee, Colin has been both consultant (at Monitor Group) and participant (as head of corporate development and export for Cerebos ANZ). During this time, he has managed over 30 substantial consumer research projects across 15 Asian, African and Western markets. Colin has an MBA from INSEAD.

    Min Yoo (Head of China)


    Over the past decade, Min has had a wide ranging career across Greater China. He has worked for established organizations like the Economist Intelligence Unit, started up several successful food and beverage businesses and featured in a number of television shows. Min is a proud University of California at Berkeley alumnus and roots for the Bears whenever possible (especially against the Cardinals).

    Benj Roberts (Chief Technology Officer)


    Benj has spent close to the last 14 years building and managing high performance software services at a senior level across a variety of industries including Finance, Logistics, and Telecommunications, most recently at Morgan Stanley and Deutsche Bank. A self-confessed geek Benj can often be found tweaking pet projects in an attempt to automate every part of his life.

    Daisy Jiang (Head of Product)


    With 10+ years in product management for companies like Yahoo! and HP as well as several successful start-ups, Daisy has guided the launch and growth of a variety of enterprise software products and consumer web applications ranging from middleware platforms, to data analytics and reporting systems to an online collaboration application. In a prior life, she designed ASICs for missile guidance systems at Hughes Missile Systems Company (now Raytheon). Daisy has a B.S. EE and M.S. MIS from the University of Arizona.

    Josiah Choi (Software Architect)


    Josiah has been developing software in both banking (JP Morgan) and start-up environments for over ten years and is experienced in Java, C++, and .Net, as well as database and mobile application design. He is obsessed with elegance and simplicity in programming.

  • Advisors

    Adrian Chedore


    Former global CEO of Synovate (Top 10 Global Market Research company, part of Aegis Group). Co-founder of Asia Market Intelligence.